beneath the rain, between the maps

QUESTION: You seem to be making a concerted effort to move away from the commercialisation of music - do you think this is possible, given that there is a tension between getting your music heard and becoming pawns in the music industry, especially since the industry is very much consumer driven?
THOM: i dont agree that we are making any concerted effort to move away from commercialisation. perhaps we are just choosing not to play the usual stupid games because at least for the time being we are in a position to do so because people still buy our records. the main corporate music industry is very conservative at the moment, sandbagging against the floods, but it is maintaining a complete stranglehold on good shit because it is totally uninterested in taking risks and has a cartel over formats and distribution. that ultimately will be its own funeral. i dont think the industry is consumer driven either. unless you are 10 yrs old that is. small labels are right to stay away from the large companies, their methods historically are those of any large corporate structure, we ended up inside the perimeter fence when the music business decided to stop having faith in new music and fatten itself off for the big merge. lucky us. tchocky
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